MidasX
INDIA'S FIRST B2B2C MULTI-ASSET AI PLATFORM

One Intelligent Platform. Endless Possibilities.

Built for MFDS

MIDASX helps financial intermediaries build a modern, white-labelled wealth business across multiple financial products, digital journeys and client touchpoints.

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INTERMEDIARIES
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INVESTORS SERVED
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AUM SUPPORTED
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FUNDED
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One Platform. Every Product. Your Brand. Your Revenue.

Modern investors expect one seamless financial experience. MIDASX gives you the infrastructure to deliver exactly that under your name, at fintech speed.

Fragmented Workflows

Switching between 4–5 platforms for mutual funds, stocks, fixed income, insurance and reporting eats hours every day.

Current reality
MIDASX SaaS
One platform. Every asset class. Zero switching.
MIDASX consolidates mutual funds, stocks, fixed income, insurance, portfolio reporting and client engagement into one connected operating system — so your team works from a single screen, not five.
Explore SaaS →

Slower Execution

Manual processes and disconnected systems slow down every transaction, client onboarding and follow-up — while B2C fintechs move at instant speed.

Current reality
MIDASX Platform
Serve clients at fintech speed — under your brand.
Automated workflows, digital onboarding and real-time transaction execution mean your clients get the same instant experience they expect from Groww or Zerodha — with your name on it.
See How It Works →

Brand Invisibility

When your clients interact through a third-party platform, they associate trust and loyalty with that platform — not with you.

Current reality
White-Label SaaS
Every touchpoint carries your name.
Your branded investor app, your digital storefront, your reports, your communications. MIDASX is fully white-labelled — clients see your identity across every interaction, building loyalty that belongs to you.
Explore White-Label →

Revenue Leakage

Clients investing through direct apps or other platforms means a shrinking share of wallet — and revenue that should be yours flowing elsewhere.

Current reality
MIDASX MarketPlace
Full revenue control. No sharing, no leakage.
With MIDASX, every product your client needs — MF, stocks, FDs, bonds, loans, insurance — is available inside your ecosystem. No reason to go elsewhere. No revenue shared with anyone.
Explore MarketPlace →

Limited Product Expansion

Adding new asset classes means new platforms, new integrations and new compliance headaches — so most intermediaries never expand beyond mutual funds.

Current reality
MIDASX MarketPlace
8+ asset classes. One platform. Instant access.
Mutual funds, stock baskets, fixed deposits, bonds, loans against MF, insurance, PMS and AIF — all available through the MIDASX Marketplace from day one. Expand your product shelf without expanding your operations.
Explore MarketPlace →

Three Engines.
One Connected Wealth Platform.

Each product solves a specific growth need and they work together as one platform.

Midasx MarketPlace

Multi-asset product access for your clients

Offer mutual funds, stock baskets, research calls, loans against mutual funds, fixed deposits and more through a paperless digital journey.

Explore MarketPlace

AI That Works Where Financial Intermediaries Need It Most

MIDASX AI capabilities are built to give financial intermediaries practical intelligence, not just dashboards. They help intermediaries understand investor behaviour, identify portfolio gaps, track client health and act faster on growth opportunities.

AGENT M

An always-on AI assistant for insights, research support, portfolio health checks and churn signals.

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Agent MPersonal Portfolio Analyst
PORTFOLIO DRIFT ANALYSISActive Scan
Equity (US)
72% (Target: 70%)
Debt (Liquid)
28% (Target: 30%)
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Portfolio GeniusRebalancing & Drift
TAX-LOSS HARVESTING STATUSOptimized
Short Term Loss₹42,500 Saved
Long Term Loss₹1,18,000 Saved
D
Digi AvatarPersonalized client communications
GENERATED ADVISORY BULLETINDraft Ready
Market Correction Update — Q2 2026

Dear Client, in light of the recent rate adjustments, we have optimized your portfolio's fixed income weight...

Built for Every Serious
Financial Intermediary

Select your category to see how MIDASX is specifically built for your business model.

Scale Your MFD Practice Without Limits

Scale beyond traditional workflows with branded journeys, growth tools and multi-product access.

Explore MFD Solution
MFD WORKSPACE PREVIEW
Aakash BansalAakash Bansal
SaaS
“With the right technology partner, scaling operations becomes effortless. Every process feels faster, smarter, and more connected.”
Aakash Bansal
Co-Founder and CEO

Insights for the Next Generation of Financial Intermediaries

Read perspectives on AI in advisory, multi-asset distribution, investor behaviour, portfolio intelligence and the changing role of MFDs and wealth firms.

AI Advisory Analytics Dashboard
AI IN ADVISORY

How AI Can Help Intermediaries Retain Clients

A deep look at how behavioural AI insights are reshaping the way financial intermediaries manage client relationships, identify churn risks and unlock growth opportunities.

Read Article
Multi-Asset Distribution Analytics
DISTRIBUTION

Why Multi-Asset Distribution Is the Next Growth Lever

Read
White-Label Platform Customization Console
WEALTHTECH

Why White-Labelling Matters in WealthTech

Read
MFD Modernization
MFD MODERNIZATION

The Future of the Modern MFD

Explore how forward-thinking Mutual Fund Distributors are scaling their practices by leveraging integrated technology, digital client journeys, and multi-asset capabilities.

Read Article
Platform Transformation
PLATFORM TRANSFORMATION

Moving from Back Office to Growth Platform

Learn why consolidating fragmented tools into a single, white-labelled wealth ecosystem is the critical next step for ambitious financial intermediaries aiming for exponential growth.

Read Article

Ready to Build Your WealthTech Edge?

See how MIDASX can help you own your brand, expand your product shelf and scale your entire financial distribution business from one intelligent platform.

Book a Demo

Not ready for a demo yet?

Download our product overview and explore MIDASX at your own pace. Understand the platform, the products and the possibilities — before the conversation.